Let me introduce you to the Guerra Story! Guerra Athletics was officially founded in 2023, but it has been the brain baby of our founder, Irene Oseguera, for the last two years. During that time, Irene was trying to figure out how to gather the: timing, money, and courage needed to ‘jump in’ and darle! And now, HERE WE ARE! All that hard work is what made one woman’s dream, into a reality. You might be wondering, how did we get to this point? Our founder was motivated to start this company as a leap of faith, after years of watching her family work hard for every penny they earned. It was as an opportunity to not only have something she could finally call her own, but also a way of breaking down the barriers in representation of the Latinx community in the athletic world.
Some might be asking why "Guerra" Athletics? Well, the word “guerra” means “war” in Spanish. This is the mindset we have as a company to ‘go to war’ with the fitness industry to bring more of our cultura into the athletic world.
Additionally, the name “guerra” athletics was derived for our founders’ last name, “Oseguera”. Her name is what has rooted her in the culture and heritage that inspired her to start this company in the first place. As a good friend once told her, this company’s name is a “way to extend a part of you onto an even bigger concept and movement”
Who Are We?
VISION & MISSION
The vision behind Guerra Athletics is to bring ‘our’ history and experiencias as Hispanos/as, into the athletic world. When you wear our gear, we want you to feel like you are tapping into a part of your crianza.
Our mission is to create products that are fun and unique, but that ultimately give you the ánimo needed to push through whatever is standing in your way.
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“We truly hope you enjoy our products as much as we enjoyed creating them for you.”
-The Guerra Athletics Familia
OUR FOUNDER
Since the age of 9, Irene would help her ‘lita’ (abuelita/grandma), clean houses on the weekends, pick up cans with her dad, and do whatever was necessary to help provide for her family. This taught her many important life lessons, including the importance of working hard for the things she wanted most out of life. Her experiences have inspired our company’s belief that there is nothing like “power, determination y ganas” to get you the tough times.
“When you choose to make your body a priority, estas decidendo ir a guerra (you are deciding to go to war), with the negative thoughts, feelings, and habits, that have been holding you back in your everyday life. Now is the time for you to grab your gear, suit up for battle, and get ready to fight against all the limitations standing in your way. Never forget, your ancestors were guerreros/as, and so are you!”